Few years ago, social media did not even exist and today we cannot imagine ourselves to not even visit the page once. Usually, social networking means staying connected to your family, friends and companies.? Now, social media is much more than a website where kids log-in to communicate with their friends. Big businesses and independent business owners utilise social media marketing plan in their day-to-day lives. ?One will not be surprised to find that even celebs are getting hooked to the social networking sites like Facebook and Twitter. Gone are the days, when you find only few celebs on social networking sites. The trend has now completely changed.? These days, celebs are taking full advantage of social networking sites. You will find them on Google+ or Facebook and also some blogging on the micro-blog site Tumblr. It is surely becoming a big business. ?The celebs use social media websites so that they can stay connected with their fans by replying on Twitter or Facebook. Believe it or not, every morning these celebs wake up and check their Facebook and Twitter accounts? instead of reading a newspaper.
Benefits of Social Media for Business
- More than a billion users are waiting for you. Social media has exploded in popularity worldwide, with a significant portion of the entire human population now making use of social sites. Check out these stats:
- Facebook: more than 800 million members
- YouTube: 800 million unique users a month
- Twitter: more than 400 million unique users a month
- LinkedIn: 150 million users
- Google+: 100 million users
- Pinterest: 10 million users
- Social media is free. That?s right.?Social media is entirely free to use. A few sites like LinkedIn offer premium paid services alongside their free service, but even that is rare. In general, the only direct cost in making use of social media for business is your own time and labor.
- Your customers are there. While social media usage may be skewed slightly toward younger users, individuals across?demographics are going social. For example, nearly half of Facebook?s user base is more than 45 years old. Whatever your target market, it?s on social media.
- There are social networks for everyone. The demographics of social users change from network to network. Pinterest is overwhelmingly used by women with craft and design interests, while Google+ is generally for young, technologically-savvy users. LinkedIn is filled with those looking for business contacts.
- Your competitors are already there. Even if?your business isn?t active on social media, your competition almost certainly is. Do you really want to cede them the entire social media space?
Drawbacks of social media
Social networking can be addictive: As many people spend more time on social networking sites it can get addictive. They may loose focus on the tasks which are a priority to be completed on time.
Some users simply share too much information: Some users simply share too much information. These people can lose their jobs or companions on a social network.
Potential for failure in personal and business areas: There is a likelihood of failure of security in both personal and business context. Other social networking websites apply certain measures to keep cases of harassment, online-scams, cyber-stalking and identity theft to an absolute minimum.
Thus, social media websites have rapidly become important tools for celebrities. Twitter and Facebook are now controlling platforms for A-listers to update fans on their personal lives
This entry was posted in General.Source: http://www.taxila.in/blog/?p=285
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